Sharon Kleyne & Andrew Sherman Discuss Valuation of Intangible Assets During Pandemic as Americans Get Back to School & Work on Kleyne Talk Radio. Nature’s Tears® EyeMist® Sponsors Power of Water® Water Life Science® Sharon Kleyne Talk Show on VoiceAmerica World Talk Radio & Apple iTunes.
Andrew Sherman, a Senior Partner in the Washington, D.C. office of Seyfarth Shaw, recently joined talk radio host, Sharon Kleyne, on her internationally syndicated VoiceAmerica World Talk Radio & Apple iTunes show The Power of Water® & Your Health sponsored by Nature’s Tears® EyeMist®, naturally pH balanced water technology with acid mantle protection. Kleyne invited Sherman because he is a recognized international authority on licensing and leveraging intellectual property and technology assets and the legal and strategic issues affecting small and growing companies. Kleyne and Sherman discussed how companies are doing during the global COVID-19 pandemic and what it means to the American and world economies.
Sherman believes we are navigating unprecedented times in which we lack a good model for evaluating and placing value on modern businesses. Author of the influential book, Harvesting Intangible Assets and twenty-five other books, Sherman divulged that “we are at an interesting intersection in our society”. Sherman and Kleyne discussed a crisis of innovation in the middle of this global pandemic. Over 50% of the global population is 40 and older, and because of the pandemic and Sherman misses interacting in rooms with people who are creating, innovating and interacting. “We are in for a short-term drop in innovation and IP value,” Sherman said. We will have to adjust to on line meeting platforms and collaborations. Sherman believes we will, but it will take some time.
Sherman taught that we will need new, more accurate reporting systems. Sherman cautioned that we must learn to take greater inventory of our intangible assets. “We’re still reporting assets on balance sheets from an economy stuck in 1940,” said Sherman. This is a deterrent to creativity and innovation. It’s no longer reflective of how companies should be measured from a value perspective. IP laws and cultural attitudes need to catch up with the fact that we live in a global, not a national, economy. “If you have a well-known brand and a protected algorithm,” Sherman said, “you can rule the world.”
Kleyne, founder of Bio Logic Aqua® Research Water Life Science®, recalled how after World War II, communities grew their economies by creating IP values and small businesses that benefited everyone. Sherman said that in those days a company’s net worth was mostly tied up in assets one could touch and feel. Today, it’s the opposite. Successful companies like Amazon and Tesla thrive on net worth that is 95% intangible assets. “This is a trend,” said Sherman, “that will not reverse itself.” Sherman also taught that open source software and social media make company secrecy almost a thing of the past. “We will have to find new forms of IP. Maybe it’s AI, data and new processing systems.”
These new developments will doubtless impact students as they return to school and workers as they return to their jobs, or to new jobs. Regardless of when that happens, Kleyne insists that new health education promoting awareness, common sense and immunity strength protection must be built into every business and school day first thing in the morning.
Kleyne wants everyone to mask up to contain flying spit that may transmit contamination. “Every time a person opens his mouth and speaks, an average of 3,000 spit particles fly into the atmosphere. They can infect another person’s oral cavity, nasal cavity and organ of the eye.” Kleyne recommends that schools and employers offer mandatory first-thing-in-the-morning health education classes for all students and employees. Classes would teach immunity strength protection so that everyone would learn to better recognize when the body develops immunity weakness. Students and employees would also learn about the health benefits of drinking at least 8-10 glasses of pure water every day to flush toxins out of the body and keep the body hydrated. Temperatures, of course, would be checked every morning. Everyone would also learn how to wash hands for at least twenty seconds several times a day ad washing of the face in the morning and evening to cleanse the complexion of toxins.
Unless we innovate and create together with common sense and courtesy to all, Sherman and Kleyne agreed, it will be difficult to kickstart the economy and get everybody back to work and school.
LISTEN to the internationally syndicated The Power of Water® & Your Health sponsored by Nature’s Tears® EyeMist®, naturally pH balanced water technology for acid mantel protection, on VoiceAmerica World Talk Radio & Apple iTunes with producer and host Sharon Kleyne and program director Rose Hong of Global Dragon TV. This program features Andrew Sherman, IP Expert.
Follow this link: https://www.voiceamerica.com/episode/124905/protecting-and-harvesting-intangible-assets-amidst-global-chaos-covid-19-and-election
Some recent Sharon Kleyne talk radio programs feature:
Dr. Mark Mincolla, Ph.D. & Kevin Kearns
If you would like to watch a brief, entertaining educational film that demonstrates the application of the new Dry Eye Solution® technology Nature’s Tears® EyeMist®, sponsor of Sharon Kleyne’s talk radio program, go here: https://www.youtube.com/watch?v=l0gOr8TB45U