Tony Phillips, Australian Marketer, Teaches Marketing Strategies for Global Health Olympics. Media Connections & Creative Ideas Guru Tony Phillips Offers Health Olympics Education.
Tony Phillips, Director, Media Connections and Creative Ideas, Melbourne, Australia, recently visited Sharon Kleyne at Kleyne’s talk radio program to attempt to offer answers to the question, “How do you attract people who want to be healthy and disciplined to join my global Health Olympics?”
The question originated with Sharon Kleyne, host of the nationally syndicated radio program, The Sharon Kleyne Hour Water Life Science®/Nature’s Pharma®, The Power of Water® & Your Health sponsored by Nature’s Tears® EyeMist® and Nature’s Mist® Face of the Water® on VoiceAmerica.
Phillips is the Director of Media Connections and Creative Ideas based in Melbourne, Australia and a former CMO of News Corp. As a young person, Phillips was an eager exchange student in the U.S. Today, he is a famous and respected marketer of global renown. Phillips has held senior positions with some of Australia’s top brands and has orchestrated many of the most effective advertising campaigns in Australia’s recent history.
More than any other marketer, Phillips has brought the Up Top to the Down Under.
“You have to encourage people and provide information,” Phillips suggested during his wide-ranging conversation with Kleyne. “You must offer people small-step goals and individual plans. Give people achievable goals. Convince people it is their idea, that it’s something they want to do. You can’t preach to people because that will turn them off. Don’t preach—engage.”
“It’s always desirable to turn a negative into a positive,” Phillips added. “Instead of vanity, how about using the term personal pride? You can’t tell people what to do. You don’t want to make them feel guilty. Education about the Health Olympics must be fun and entertaining.”
If you would like to listen to the talk radio program featuring Tony Phillips and Health Olympics creator Sharon Kleyne as they discuss the global Health Olympics, marketing, branding, education and making people vain about their health, please follow this link: https://www.voiceamerica.com/episode/115958/health-education-for-the-health-olympics