Guerrilla Marketing Goes Green

Shel Horowitz, author, speaker and entrepreneur. “Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and the Planet.”

Shel Horowitz is interested in green or environmental based marketing and sees small entrepreneurs and businesses as a way to promote a greener planet.

Sharon asked him what kinds of businesses he has been involved with or promoted and he replied that his group successfully stopped a construction project. He also talked about “voluntary interspecies cooperation.”

In his book, he cites a person who started a successful business with a system that saved 50% on energy in office buildings. Sharon then talked about the health problems with forced-air heating and cooling and insulated walls and windows, even though they do save energy. She talked about “sick building syndrome” in which there is not enough air exchange. Continue reading “Guerrilla Marketing Goes Green”

Personal Proactive Solutions to the Water Crisis

Ron Duncan is deeply concerned about water availability in the world, in California and in his hometown of Soquel, near Santa Cruz. It is the most important life and death issue worldwide and in many third world countries, women spend hours each day carrying water jugs – and the water is unsafe and there are no sanitary facilities to prevent disease.

Although the situation in Soquel does not compare to parts of Africa, the situation is dire. Between 1960 and 2000, the US water consumption doubled but the amount of available water stayed the same.

In Haiti, after the earthquake, there was water to drink but no toilets or showers. And cholera broke out as a result.

And in the US, even where there is plenty of cheap, safe water, people don’t drink enough.  In the US, the average person uses 180 gallons of water a day, mostly in the bathroom and toilet. In recent years, toilet tanks have gotten smaller, which has saved much water. There are also now “two-flush” toilets that use more or less water depending on what is being flushed. Continue reading “Personal Proactive Solutions to the Water Crisis”

Sulfur Rich Foods for Endurance and Beautiful Skin

Thiênna Ho, PhD (San Francisco, CA) is a nutritionist and author of: Cooking On The Light Side: Smart Recipes for Bright Skin and Vitality.

Thienna Ho is of Vietnamese descent. Her family fled the 1972 Communist takeover in a small, over-packed boat, amid heat, vomit, urine and five pirate attacks. They had to dump most of their food to keep the boat afloat and survived by drinking rain water. Her boat landed in Indonesia after five days but some boats drifted for a month. She finally reached the United States at the age of 12.

Her interest is in alternative health and her particular interest is molecular biology and skin health. This came about because of her own problem with uneven, blotchy skin. She ended up with a PhD, studying skin pigmentation – and she solved her own skin issues through the use of sulfur compounds. Continue reading “Sulfur Rich Foods for Endurance and Beautiful Skin”

Stewardship of Forest and Water Resources

Sharon’s guest for the September 27th, 2010 show was Jerry Barnes, the President of TIE, Inc., and a forest geneticist.

Sharon noted that millions of women around the world spend most of their day carrying water and that with a water faucet near every door, society could be transformed. She then introduced Jerry Barnes, global forest genetics expert who has been a frequent guest.

Jerry talked about conifer cone harvesting and genetic tree improvement. Cones are harvested to obtain seed for reforestation. In basic genetic improvement, if you cross pollinate two grown from seed in a seed orchard, that are especially fast growing and apparently drought, insect or disease resistant, you can plant the resulting seeds (or seedlings) back in the woods and obtain a far greater yield of wood volume per acre.

Cones are harvested by selecting a superior looking tree, climbing it and picking the cones. These are then either stored for the owner or planted to obtain pollen and seeds for genetic improvement. Trees may be owned by corporations, small woodland owners or various government agencies.

New Zealand is of special interest to Mr. Barnes because it initially had very few trees but has a climate similar to the Pacific Northwest. There has been vast forestation and timber is now an important component of their economy. Healthy forests also enhance water quality and retention and slow runoff.

Forest growing and harvesting is similar to agriculture except the cycle takes much longer. But the presence of green plant cover improves air and water quality.  Scientists in recent decades have reduced the rotation schedule from 50 to 60 years to 30 to 40 years and are producing better wood with higher survival and less insect damage. Continue reading “Stewardship of Forest and Water Resources”

Water – a Necessity of Life

Alistair Morrison, MA (Stockholm, Sweden), Coordinator of Global Water Governance Projects, United Nations Development Program.

Sharon interviewed Mr. Morrison, who was in Stockholm, Sweden, attending World Water Week. He is involved with the International Water Institute in Stockholm and has traveled all over the world to water problem areas such as Pakistan and Mozambique.

He states that the key risk in floods is sanitation and water borne diseases such as cholera. The situation in Pakistan is made much worse because Al Qaeda won’t let foreign aid workers in. So the biggest problem is not collecting or organizing aid but delivering it on the ground to the neediest people.

World Water Week has developed what they call “Millennium Development Goals.” The objective is to halve the number of people with unsatisfactory water, which is now over one billion out of a world population of 6.7 billion. Five million people die annually from poor sanitation.

Continue reading “Water – a Necessity of Life”

Life in the Philippines

Guest summary from the August 30th, 2010 program

Guest: Dan Barklind, (Grants Pass, OR)

Dan is owner of Horizon Village Retirement Center in Grants Pass. At the beginning of the interview, he talked about human migration in the United States – specifically, seniors tend to migrate at retirement, usually to a place near the ocean, or a place where the fishing is good. Southern Oregon is ideal, being rural, inexpensive and with rivers and the ocean nearby.

Dan also talked about a recent trip to the Philippines (selling solar panels), where a typhoon had dumped 126 inches of rain in 72 hours. Many people were displaced as a result.

In the Philippines, wells tend to be shallow and easily contaminated and after a disaster, typhoid and cholera are rampant.

To listen to Dan talk more about this topic, visit The Sharon Kleyne Hour website

New Strategies for Rain Harvesting

Summary from the August 30th, 2010 Sharon Kleyne Hour

Guest: Pam Lott, MLA (Ashland, OR), American Rainwater Catchment Systems Association.

Pam Lott has a master’s degree in landscape architecture from the University of Oregon and is accredited in rain water harvesting systems by the American Rainwater Catchment Association. Their objective is, through building and landscape design, to capture, collect and store rainwater and put it to positive use.

Ms. Lott notes that in Southern Oregon, winters are very wet and summers are very dry. Hence, the need to trap and retain seasonally renewable water.

There are active and passive catchment systems. They include the building of cisterns (passive) and landscaping in a way that retains moisture (active).

Soil with a high organic content retains up to three times as much moisture as purely mineral soil.

Collecting and using near where the rain falls saves transportation costs.

She encourages dryland farming and gardening methods – don’t plant on raised berms but in the ditches between berms, where moisture collects. “Slow it, spread it, sink it.”

Plastic and fabric barriers can be helpful in reducing weeds and retaining water but mulching is much better. The best way to water is by hand with a hose because you can adjust the amount of water each plant receives.

Drip irrigation is the most efficient. However, it can be expensive. Mist watering is also efficient.

Planting appropriate plants for the amount of natural rainfalls is also helpful in utilizing water.

Website: Also the ARCSA website.