Shel Horowitz, author, speaker and entrepreneur. “Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and the Planet.”
Shel Horowitz is interested in green or environmental based marketing and sees small entrepreneurs and businesses as a way to promote a greener planet.
Sharon asked him what kinds of businesses he has been involved with or promoted and he replied that his group successfully stopped a construction project. He also talked about “voluntary interspecies cooperation.”
In his book, he cites a person who started a successful business with a system that saved 50% on energy in office buildings. Sharon then talked about the health problems with forced-air heating and cooling and insulated walls and windows, even though they do save energy. She talked about “sick building syndrome” in which there is not enough air exchange. Continue reading “Guerrilla Marketing Goes Green”